UNITAR Recognised As The Educational Institution Brand of Choice At The Putra Brand Awards 2020
wednesday, February 10, 2021
UNITAR International University was recognised for being the people’s choice in education and learning at the “money can’t buy” Putra Brand Awards 2020 as voted by the public.
Petaling Jaya, 10 February 2020. UNITAR International University (“UNITAR”) over the recent weekend received the highest brand accolade for the education and learning sector with the “Platinum Putra Brand Award 2020” as a sought-after brand of choice in Malaysia.
Launched in 2010 in association with Malaysia’s Most Valuable Brands (MMVB), the Putra Brands Award (PBA), also known as the “People’s Choice Award” and the only brand awards in the country endorsed by the Malaysia External Trade Development Corporation (MATRADE), recognises Malaysia’s favourite brands based on public interviews and votes.
UNITAR had previously won the Bronze award for the same category in both 2015 and 2018. When asked about the latest achievement, UNITAR’s Chief Executive Officer Puvan Balanchandran said, “The UNITAR brand has grown with Malaysians since its inception in 1997 as the first virtual university in Southeast Asia to offer distance learning in the then very niche market. The key is accessibility for all – from innovative learning solutions that could be delivered to students wherever they are, to affordability and access to financial support for its students via the National Higher Education Fund Corporation (PTPTN).”
“Undergirding our efforts and successes in providing these learning solutions is UNITAR’s conviction that everyone regardless of age, location and status has a right to quality education and an equal opportunity to become employable. Our growing brand recognition over the years to where we are today at the pinnacle of the industry, is a testament to the people’s trust in the brand, and its success in value creation for its students, business partners and stakeholders whilst nurturing highly employable and global citizens,” he added.
Despite 2020 being a very challenging year for the higher education industry just as with most industries due to the pandemic, UNITAR continued its growth in the face of adversity by leveraging on the strengths of its sister institutions – UNITAR College and UNITAR Academy; and recognising the pulse of its customers’ needs - their need for access, for quality and for employability. This has resonated in its brand promise of accelerating innovative learning solutions for a sustainable future, at the same time earning UNITAR its well-deserved double accolade with the prestigious: “Most Enterprising Brand of the Year”.
Puvan attributes the brand’s success to all the people behind the brand – its students, staff, business partners and stakeholders, for their unwavering support, and trust in UNITAR.
To find out about how UNITAR can help you in your learning journey towards #AcceleratingYourFuture, visit www.unitar.my