Bachelor of Business Administration (Hons)
Bachelor Degree
9 Semesters / 3 Years
Up to 100% PTPTN
From
RM 1,250.00per
month
month
RM 45,000.00 total tuition fee
Price listed above is applicable to local students only
Course Overview
The Bachelor of Business Administration (Hons) at UNITAR is a dynamic 3-year programme designed to equip students with the skills, knowledge, and real-world exposure needed to thrive in today’s competitive business landscape.
Whether your passion lies in marketing, finance, human resource management, logistics, or entrepreneurship, this programme provides a strong academic foundation and career-relevant training that opens doors across industries—locally and globally.
Learning Disciplines
- Management
- Marketing
- Economics
- Finance
- Information Systems
- Business Analytics
- and more!
With a strong focus on critical thinking, strategic decision-making, and leadership, students will be well-prepared to take on business challenges with confidence.
Why this course
Further Your Studies for Natural Career Progression
The Bachelor of Business Administration (Hons) programme is tailored to provide students an opportunity to further their studies in any business environment of their choice that leads to a successful career. Students can deepen their knowledge and skills through the areas of knowledge designed for specific career path.
Students will gain exposure in Management, Marketing, Entrepreneur, Economics, Finance, Information System and Business Analytics. These courses will help students to develop functional management and entrepreneurial skills to excel in any specialisation of their interest and fulfil market demand.
Price listed above is applicable to local students only
What a Bachelor of Business Administration Can Give You
Through this programme, students will have exposure and a strong emphasis on the principles of management and marketing, corporate social policy, technopreneurship and macroeconomics. These subjects will help BBA students to develop functional management and entrepreneurial skills to excel in any specialisations of their interests as well as job market demands in Malaysia and overseas.
With BBA, they will also sharpen their critical thinking skills and be proactive in analysing and synthesising information whenever they encounter different business or any challenging situations.
Online Study Mode Available
We know how challenging life is for working students, which is why we also offer the Bachelor of Business Administration (Hons) – Online. Experience the convenience of studying without travelling to campus in addition to completing your study at your own pace. All you need is a stable Internet connection for online learning and mentoring.
Being the first university in Southeast Asia to be awarded a QS 5-star rating for the online learning category, you can be well assured of getting quality online education here at UNITAR.
6 Conventional Specialisations
When you become a BBA student at UNITAR, you can select your field of specialisation which comprised of Human Resource Management, Logistics, Finance, Management, International Business and Marketing. By diversifying the academic specialisations, we aim for our students to develop relevant skills that meet today’s various industry requirements.
Credit Transfer From Previous University
Entering the workforce as soon as possible is the ideal scenario for every student. Obtain the Bachelor of Business Administration (Honours) degree with lesser time and cost at UNITAR by transferring credits from your previous educational institution! Approach our education consultants for more information as well as to know the terms and conditions.
UNITAR — an Accredited APEL Assessment Centre
Working professionals are given the second chance to pursue higher education for career advancement or career switch! They can do so by enrolling for UNITAR’s conventional and online BBA courses through APEL with their work experience. It is a further opportunity to reduce their study duration and costs.
Take advantage of your work experience today and gain admission to UNITAR via APEL.
CONVENTIONAL:
(R2/0414/6/0197) (02/29) (MQA/FA 1711)
Essentially, the Bachelor of Business Administration programmes are suitable for candidates who want to broaden their career paths compared to niched academic degrees. With the advantages listed above, why not consider taking a BBA programme at UNITAR which you may not find at other universities?
Accelerate your future today with our conventional and online Bachelor of Business Administration (honours) programmes below.
Course information
Entry Requirements
Programme Entry Requirements
You must meet the following requirements in order to be considered for entry to the UNITAR Bachelor’s Programme:
- A pass in Sijil Tinggi Persekolahan Malaysia (STPM) with at least Grade C (GP 2.0) in any TWO subjects*; OR
- A pass in STAM with at least Grade Jayyid*; OR
- Matriculation or Foundation with at least CGPA of 2.00; OR
- A Diploma (Level 4, MQF) with at least CGPA of 2.00; OR
- An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00; OR
- “Diploma Kemahiran Malaysia (DKM) /Diploma Vokasional Malaysia (DVM)/ Diploma Lanjutan Kemahiran Malaysia (DLKM) subjected to HEP Senate / Academic Board’s approval and MUST attend bridging courses with minimum 2.50 and relevant field subject to the approval; OR
- -Surat JPT/GS 1000-606 Jld. 2(23), 21st April, 2020″
- A Diploma Lanjutan Kemahiran Malaysia (DLKM) subjected to HEP Senate / Academic Board’s approval***;
- Note for (vi) & (vii): The HEPs are to conduct screening and provide necessary guidance specific to the discipline of the programme. OR
- Other equivalent qualifications recognised by the Malaysian Government
- *Additional requirement: A pass in Mathematics and English at SPM level or equivalent qualifications (Refer to the Notes (*) below this table).
Notes:
* A pass in Mathematics and English at SPM level or equivalent qualifications
(English subject requirement does not apply to international students since they are required to meet D248certain scores of international English examination and privileged with certain exemptions)i. Can be waived should any other higher qualifications contain Mathematics and English subjects with an equivalent/higher achievement
ii. Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.
iii. Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.
Language Requirements
International Students
- Minimum score of 5.5 for IELTS; OR its equivalent.
Local Students
A Pass in SPM English*
- Exempted from University English Courses:
- Distinction in SPM / SPMV English
- MUET Band 4, 5 and 6
- A Pass in English Course at a previous institution
- Required to take English Preparatory 2:
- Credit in SPM / SPMV English
- MUET Band 1, 2 and 3
- Required to take both English Preparatory 1 and 2:
- No credit in SPM / SPMV English
*Programme standard requirement
Course Structure
| Year | Semester | Course Title |
|---|---|---|
| YEAR 1 | Semester 1 | Principles of Management |
| Microeconomics | ||
| Business Accounting | ||
| English for Academic Purposes | ||
| Semester 2 | Principles of Marketing | |
| Macroeconomics | ||
| Organizational Behaviour | ||
| Principles of Finance | ||
| Falsafah dan Isu Semasa (Local)/ | ||
| Bahasa Melayu Komunikasi 2 (Int) | ||
| Semester 3 | Human Resource Management | |
| Quantitative Methods | ||
| Marketing Management | ||
| Penghayatan Etika dan Peradaban / | ||
| Philosophy and Current Issues (Int) | ||
| YEAR 2 | Semester 1 | International Business |
| Corporate Social Policy | ||
| Financial Management | ||
| Economic For Business | ||
| Integriti dan AntiRasuah/ | ||
| Integrity and Anti-Corruption (Int.) | ||
| Semester 2 | Digital Business | |
| Production and Operations Management | ||
| Talent Acquisition Management | ||
| Digital Marketing | ||
| Recreational Event Planning | ||
| Semester 3 | Strategic Management | |
| Supply Chain Management | ||
| Ideation | ||
| Management Information System | ||
| Design Thinking/Bahasa Kebangsaan A | ||
| YEAR 3 | Semester 1 | Entrepreneurship |
| Seminar in Global Strategy | ||
| Free/Open Elective 1 | ||
| Free/Open Elective 2 | ||
| Free/Open Elective 3 | ||
| Semester 2 | Research Methods | |
| Free/Open Elective 4 | ||
| Free/Open Elective 5 | ||
| Free/Open Elective 6 | ||
| Semester 3 | Industrial Training | |
Open Electives
| Open Elective Options | |
|---|---|
| Semester | Electives |
| January |
Introduction to Psychology |
| Social Psychology | |
| Audio Visual Technique & Digital Video Production | |
| History of Animation | |
| Fashion Figure Drawing | |
| Textile Studies | |
| Foundations of Education | |
| Introduction to Learning Disabilities | |
| Programming Principles and Techniques | |
| Computer Ethics and Cyber Laws | |
| Labour Law and Industrial Relations | |
| Consumer Behaviour | |
| Corporate Finance | |
| International Human Resource Management | |
| Project Management | |
| Logistic Management | |
| May | Psychological Testing and Evaluation |
| Counselling Psychology | |
| Multimedia Application | |
| Visual Communication | |
| Fashion Event Management | |
| CAD for Fashion & Textiles | |
| Pedagogy in Education | |
| Sociology in Education | |
| Internet Programming | |
| Introduction to Information System | |
| Safety and Health Administration | |
| Integrated Marketing Communication | |
| Investment Analysis | |
| International Finance | |
| Organizational Development | |
| Transportation Management | |
| September | Introduction to Industrial and Organisational Psychology |
| Cognitive Psychology | |
| Creative Studies | |
| Principles of Drawings | |
| Visual Merchandising | |
| Design Studies & Colour Application | |
| Psychology of Learning | |
| Educational Technology | |
| Human Computer Interaction | |
| Information Security Management | |
| Contemporary issues in HR | |
| Retail Management | |
| Financial Market and Institution | |
| International Trade and Policy | |
| Total Quality Management | |
| Warehouse Management | |
Career Prospects
- Sales Executive
- Marketing Executive
- Product Development Executive
- Systems Analyst
- Business Analyst
- HR Executive
- Credit Control Officer
- Finance Executive
- Accounts Executive
- General Administrator
Programme Learning Outcome
The Programme Learning Outcomes (PLO) of this programme is to prepare graduates who are able to:
- Learn the theoretical and practical perspectives of Business Management.
- Strategic staff planning and job analysis.
- Techniques on establishing long-term relationships.
- Accessing profitability and building business value.
- Overview with business models including Advertising and Social Media Marketing
