Bachelor of Fashion Design with Marketing (Hons)

Programme Entry Requirements

• A pass in STPM with a minimum of Grade C (GP 2.00) in any two (2) subjects, or its equivalent; OR
• A pass in STAM with a minimum grade of Jayyid or its equivalent; OR
• Matriculation / Foundation / Pre-University with a minimum CGPA of 2.00 or its equivalent; OR
• A Diploma (Level 4, MQF) with a minimum CGPA of 2.00; OR
• Pass Diploma Kemahiran Malaysia (DKM)/ Diploma Lanjutan Kemahiran Malaysia (DLKM)/ Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 in relevant field subject to the approval of the Senate*; OR
• Pass DKM/ DLKM/ DVM with at least CGPA 2.00 AND have at least two (2) years of work experience in the relevant field; OR
• Any other equivalent qualifications recognised by the Malaysian Government. 

AND

• Pass an interview OR submission of student’s portfolio determined by HEP

*HEP to conduct screening and provide bridging course specific to the discipline of the programme

International Students

• Minimum score of 5.5 for IELTS OR
• MUET Band 3 OR its equivalent

Local Students

Exempted from University English Courses:

1. Distinction in SPM / SPMV English
2. MUET Band 4, 5 and 6
3. A Pass in English Course at a previous institution

Required to take English Preparatory 2:

1. Credit in SPM / SPMV English
2. MUET Band 1, 2 and 3

Required to take both English Preparatory 1 and 2:

1. No credit in SPM / SPMV English

Programme Core Modules

• Fundamentals of Drawing
• Design Fundamental
• Fashion History
• Introduction to Textiles
• Fashion Figure Drawing
• Pattern Drafting
• CAD for Fashion & Textiles
• Pattern Manipulation
• Fashion Illustration
• Fashion Design: Idea Realisation
• Fundamentals of Fashion Draping
• Advanced Fashion Draping
• Fashion Trends and Forecast
• Surface and Textile Design
• Menswear
• Fashion Accessories and Embellishment Techniques
• Final Year Project: Research & Development
• Fashion Event Management
• Final Year Project: Design Production & Portfolio Presentation
• Industry Work Placement

Minor Courses

• Introduction to Fashion Marketing
• Principle of Marketing
• Marketing Management
• Consumer Behaviour
• Social Media for Fashion Marketing
• Visual Merchandising
• Product & Brand Management
• Service Marketing
• Integrated Marketing Communication

University Core Modules

• Penghayatan Etika dan Peradaban
• Falsafah dan Isu Semasa
• Design Thinking
• Entrepreneurship
• Recreational Event Planning

English Core Modules 

• English for Academic Purpose

• Assistant Designer
• Fashion Design Artist
• Textile Design Artist
• Graphic Design Artist
• Display Artist
• Fashion Illustrator
• Stylist-Production Assistant
• Dye-Matching Assistant
• Pattern Engineer / Cutter
• Assistant Purchasing Manager
• Sewing Lab Technician
• Fashion Journalist
• Fashion Buyer
• Sample Machinist
• Beadwork Artist 

The Programme Learning Outcomes (PLO) of this programme is to prepare graduates who are able to:

1. Learn fundamentals of basic drawing and design skills needed for all design students which
   consists of application of various art media / techniques.
2. The art of communicating fashion ideas in a visual form that originates with illustration, drawing and painting and also known as fashion sketching.
3. The knowledge and skills in material handling or understanding, textile studies together with design techniques, manipulation and handwork embroidery.
4. Provides exposure in garment-making projects which consists of pre-production, production and post-production of every final product for runway project.
5. Both basic and advanced understanding of Marketing; the connections and association to fashion design. It enables students to prepare themselves as Fashion Designers cum Entrepreneurs- and flourish in the local creative industry.