Micro-Credential in Consumer Behaviour and Market Intelligence
Self paced / Online
7 Weeks
HRDF Claimable, PTPK Loan
From
RM 2,500.00
RM 19,450.00 total tuition fee
Price listed above is applicable to local students only
Why this course
The course is designed to accommodate the needs of understanding marketing from the perspective of buyers and sellers. It is based upon the premise that the ultimate success of the marketers is the final consumption of the consumers. Therefore, marketers must know how and why consumers behave the way they do towards marketing-related stimuli. Learners will add knowledge with the use of case studies as group discussion and executing the important marketing intelligence tools in solving issues presented in cases.
Price listed above is applicable to local students only
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Course information
Entry Requirements
Local Students
Programme Entry Requirements
You must meet the following requirements in order to be considered for entry to the UNITAR Diploma Programme:
Pass SPM / SPMV with a minimum of credit in three (3) subjects; OR
Language Requirements
You must meet the following requirements in order to be considered for entry to the UNITAR Diploma Programme:
Pass SPM / SPMV with a minimum of credit in three (3) subjects; OR
Course Structure
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Career Prospects
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